In 2015, Louis Prunel and Nicolas Sadki, backed by visionary investors from the media and online advertising industry, founded BeOpinion, later renamed to BeOp. Their mission was bold: to reinvent advertising in media by building an entirely independent ecosystem that delivers high-performing solutions for brands, respects users, and protects the value of premium publishers.

In August 2024, this vision took a significant leap forward with the merger of BeOp and Collective Audience, now led by industry veterans:

• Peter Bordes, CEO
• Gerry Garcia, CFO
• Gregg Greenberg, CRO

This merger represents a pivotal moment in our journey to redefine online advertising. Today:

• Romain Cauchois serves as Managing Director of Collective Audience Europe
• Sébastien Robert is the group's Chief Product & Technology Officer (CPTO)

Our founders, Louis Prunel and Nicolas Sadki, have joined the Board of Advisors of Collective Audience, continuing to guide the company’s strategic growth and vision.

We remain committed to building a unique advertising model, leveraging conversational formats and advanced technologies. As the first cloud ecosystem for media and brands on the open web, Collective Audience is dedicated to:

• Driving authentic interactions between brands and their audiences.
• Protecting publisher value through respectful and engaging formats.
• Providing advertising solutions that seamlessly blend creativity, data, and innovation.

With passionate teams based in Paris, Montpellier and New York, we stay true to our mission of transforming how brands engage with their audiences while empowering publishers and enriching user experiences.

In 2022, we earned the HappyIndex®AtWork certification, highlighting our employees’ commitment and satisfaction within a workplace environment that prioritizes both well-being and performance.

This merger marks the beginning of a new era. Together, we push the boundaries of online advertising, creating a unique ecosystem where innovation, creativity, and efficiency come together to meet the needs of media, brands, and their audiences.