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BeOp is now Collective Audience!

BeOp Unveils New Brand Identity Following Acquisition by Collective Audience
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Press Release

January 2025 – Paris, France

BeOp, the innovative conversational adtech platform, has officially unveiled its new brand identity following its recent acquisition by Collective Audience. This rebranding marks a major milestone in BeOp’s evolution, showcasing a fresh identity that aligns with the values, vision, and expanded capabilities of the combined entities.

The acquisition by Collective Audience, led by CEO Peter Bordes, has accelerated BeOp’s growth and innovation. The rebranding reflects this transformation, highlighting BeOp’s integration into the Collective Audience ecosystem and its continued commitment to delivering cutting-edge, engaging advertising, and data solutions for publishers and advertisers.

"This rebranding initiative is not just about updating our logo or visual identity," said Peter Bordes, CEO of Collective Audience. "It’s about transforming BeOp’s positioning to reflect our shared mission of redefining digital advertising for the open web. Together, we’re building the next generation AudienceCloud infrastructure to empower brands, agencies, and publishers with interactive, user-friendly formats that enable experiences, foster meaningful engagement, and drive real results."

BeOp’s new brand identity includes:

  • A vibrant visual identity that embodies the dynamic nature of both BeOp and Collective Audience’s collaboration.
  • A refreshed brand message that emphasizes BeOp’s commitment to impactful, non-intrusive ad experiences powered by conversational technology.
  • Enhanced product offerings designed to connect with audiences in engaging and relevant ways.
  • A revamped website and platform, providing a seamless user experience for advertisers and publishers.

Romain Cauchois, COO of BeOp, highlighted the significance of the rebranding:"This is a key moment for BeOp. Our integration into Collective Audience expands our reach while strengthening our ability to innovate and turn the open web into an "open & safe garden." This rebranding reflects this synergy and represents a unique opportunity to better serve our clients with tools that are both cutting-edge and highly effective."

Yousra Moutana, BeOp’s Marketing and Communications Manager, also expressed her enthusiasm for this new chapter: "This rebranding represents an incredibly exciting time for BeOp. It enables us to fully embrace the opportunities brought by the acquisition while reinforcing our position as global leaders in conversational advertising." With this rebranding complete, BeOp remains dedicated to its clients and partners. The team has ensured that the transition reflects the core values that have driven BeOp’s success while setting the stage for new growth opportunities as part of Collective Audience.

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