BeOp is now Collective Audience!
We’re excited to announce that Tony Bernardo has joined Collective Audience as Sales Manager. With more than 15 years of experience in the media and digital ecosystem, Tony brings both strong expertise and fresh energy to help drive Collective Audience’s ambitions forward.
Tony’s journey began with an internship at Havas 15 years ago. After completing his studies, he took a break to live in Australia before returning to France to join Starcom. Over the next 13 years, he grew within Publicis Media, exploring a wide range of digital channels—display, programmatic, social, and search. Most recently, as Digital Trading Director, Tony decided it was time to embrace a new challenge: expanding his skill set and focusing on business development.
Tony’s story with Collective Audience started when he met Jean-Michel Lopes. Captivated by Jean-Michel’s passion and contagious energy, he later connected with Romain, who shared a clear vision of the company’s ambitions and the resources behind them. The result? A perfect professional and personal match. “The connection was instant—a mix of passion, vision, and positive energy,” Tony recalls.
At Collective Audience, Tony’s first goal is to showcase our technology and position it at the center of media strategies.
“We have an amazing product that hasn’t yet been evangelized enough. My goal is to spread the word and prove its true added value.”
With his deep knowledge of Publicis, eagerness to learn, and sharp commercial mindset, Tony will play a key role in strengthening Collective Audience’s market presence and building strategic partnerships.