Collective Audience™ exists to reinvent how brands and publishers connect with audiences on the open web - through conversational, respectful, high-performing advertising.

Our journey reflects a deliberate consolidation of capabilities across advertising, media infrastructure, and data:

BeOp to Collective Audience™
BeOp pioneered conversational advertising formats that respect users and protect publisher value. Its acquisition by Collective Audience™ brought those formats into a global audience platform built for brands, agencies, and premium publishers.

Collective Audience™ to NYIAX®
In 2025, Collective Audience™ merged with NYIAX®, combining conversational AdTech with exchange-grade infrastructure inspired by financial markets - bringing greater transparency, standardization, and efficiency to media transactions.

NYIAX® to Datavault AI
In 2026, NYIAX® entered into an agreement to join Datavault AI, aligning advertising infrastructure with a broader mission: monetizing data and powering the next generation of digital exchanges.

Where we sit today
Within this ecosystem:

• Datavault AI specializes in data monetization and exchange platforms.
• NYIAX remains the financial and marketplace infrastructure layer - the exchange arms of the group.
• Collective Audience™ is the marketing and advertising arm - delivering conversational experiences, publisher infrastructure, and performance advertising for the open web.

We continue to operate with teams in Paris, Montpellier, and New York, serving media partners, publishers, advertisers, and brands worldwide.

We are building a unique advertising model for the open web - one where:

• Brands drive authentic interactions through conversational formats, not intrusive legacy units.
• Publishers protect and grow the value of their audiences and inventory.
• Advertising blends creativity, data, and technology without compromising user respect.

Our ambition remains unchanged: revolutionize digital advertising by making conversational content the new standard for engagement, attention, and measurable outcomes.

• Peter Bordes, CEO
• Romain Cauchois, Managing Director, Collective Audience™ Europe
• Sébastien Robert, Chief Product & Technology Officer (CPTO)