Paris, November 2025

Collective Audience today announces the launch of a new feature enabling publishers and advertisers to embed Twitch content directly within the platform’s interactive formats. This enhancement reflects Collective Audience’s commitment to delivering more immersive, engaging, and data-driven experiences powered by first-party data.

A new milestone in interactive engagement

With Twitch content embedding, users can now stream a live Twitch channel directly inside a Collective Audience format, while maintaining all interactive capabilities native to the platform. This integration enables richer, more dynamic advertising experiences that blend live streaming with real-time audience participation.

Expanded opportunities for publishers and brands

This new feature allows publishers and advertisers to:

• Engage audiences in real time by asking contextual questions during gameplay or live performances

• Capture high-quality insights based on user responses and interactions

• Build affinity audiences derived from observed engagement signals

• Strengthen campaign performance through increased interaction, time spent, and deeper data collection

This innovation meets a growing market demand for advertising experiences that can truly capture attention in an ecosystem where live, community-driven content plays a central role.

Simple and immediate activation

The “Embed Twitch content” option is now available to all users of the Collective Audience platform. It can be activated within seconds via the “Add Media” button in the editor, with no technical integration required.

Aligned with the platform’s long-term vision

This launch fits seamlessly into Collective Audience’s broader strategy: delivering an open, modular, first-party-data-powered platform that enables publishers and advertisers to activate rich, sustainable, and natively Open Web–compatible advertising experiences.

For more information about this feature or to schedule a demo, please contact us: [email protected]